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Upgrade Your Life

With the best home appliances designed to enhance your daily life, our company is dedicated to delivering innovative, high-quality products that meet your needs.

From kitchen essentials to smart home solutions, we combine cutting-edge technology with exceptional craftsmanship to provide you with reliable and efficient appliances.

Experience the perfect blend of style, functionality, and durability, making your home a more comfortable and convenient place to live.

Our Brands

About Us

Westin FZE is a one-stop destination for quality home appliances from top brands across the world. Our extensive range of products makes sure that we meet the needs of diverse households and businesses with exceptional service.

Our Values

We believe in three Ps: Passion, Professionalism, and Perfectionism

Passion drives our innovation; professionalism ensures we deliver only the best; and perfectionism keeps our customers satisfied with outstanding products and premier services.

Our commitment to these principles allows us to exceed customer expectations continually. By focusing on innovation, maintaining professionalism, and striving for perfection, we provide exceptional value and unparalleled experiences.

Our Aim

To empower people with advanced home appliances that offer superior performance, we focus on quality, reliability, and user-friendly features.

Our Vision

To equip every household with trusted appliances that simplify life and to continually advance our technology and design, enhancing the comfort, convenience, and efficiency of daily routines.

Highlight of Subsidiaries

Westin ● Iraq Icon ● BETCO

Our journey began with Albandar Electronics, expanding to Iraq and Bahrain through Iraqicon and Essential General Trading LLC. These subsidiaries have established a strong network and reputation for reliability and innovation in the region.

Milestones

We take pride in our extensive portfolio that includes well-known brands such as Gree, DeLonghi, Elekta, Alpaca, and Hoover and TOSOT . Each brand we represent is carefully selected to meet our high standards of quality and performance, ensuring our customers enjoy the best products available.